The eventual winner of the competition was Christy Hemme, who went on to pose in Playboy and competed at WrestleMania 21 for the WWE Women's Championship where she was accompanied to the ring by Lita, but ended up with Trish Stratus retaining the title. Fans were allowed to vote for the winners, but the outcome of the voting process was questioned by media outlets. Despite reported claims by the company that the contest would be handled in a classy manner, the contest involved prospective divas performing suggestive acts on live television, such as "seducing" a male wrestler. They began airing the weekly Raw Diva Search segments on July 19. The final ten contestants were chosen on a casting special aired on Spike TV on July 15, with guest judges Triple H, Randy Orton, Chris Jericho and Edge.
Over 7,000 females applied to be a part of the contest. In 2004, WWE decided to make an extension of the Diva Search, which included a one-year contract worth $250,000 and was held on Raw.
Michelle McCool was the first Diva Search contestant to become the inaugural Divas Champion
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